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Reconnecting the soul of the brand
Aurora began as a holistic yoga center seeking to be a haven of calm, healing, and inner expansion for its students. Over the years, the project grew, but its visual identity and communication had lagged behind: they no longer reflected the depth and true essence of the experience it offered.
AURORA
El desafío
Aurora had a presence, but not a clear identity. Their messages were generic, their image didn't evoke the unique experience they were proposing, and their founder felt the energy of their center wasn't truly being perceived. There was a disconnect between what was happening behind closed doors and what they were communicating to the world.
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